In 1958, First Command was founded with a simple goal: to improve the financial well-being of service members and their families. Today, more than half a century later, our commitment remains the same. We strive to give military families the peace of mind that comes from being prepared and the confidence that comes from being at their best... in every facet of their lives. First Command Financial Advisors have shaped positive financial behaviors through face-to-face coaching with hundreds of thousands of client families. We embrace time-tested financial principles and a client-first philosophy, advocating consistent saving, disciplined investing, and a thoughtful insurance strategy to manage risk to financial well-being. Our standards: Inspiring client confidence through ethical, professional financial planning. In uncertain economic times, American families seek confidence in the institutions and individuals who provide them with financial advice. As an Investment Advisor firm, First Command is committed to a fiduciary standard in each of its client relationships. That means we have an obligation to always put our clients' interests first when providing advice and financial recommendations. First Command is committed to operating at the highest level of ethical standards. Every person throughout the organization plays an active role in implementing and following business standards and practices that are based on the company's core values: courage, love and effectiveness. These values are used to guide creativity, decision-making and the conduct of our daily business. We recruit leaders that embrace our core values, ethical standards and objectives to serve the military through trusted client relationships in their pursuit of financial security.